May 26, 2010
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Start Crafting Your Social Media Strategy & Plan by Answering the “What”?

Here’s a short list to help you begin addressing – What am I looking to achieve with social media?
• Rekindle previous business relationships with ______________
• Build new relationships with people on my target company list
• Exhibit my expertise and create more exposure to ___________ which is what I offer a client/company
• Use social media as a research tool to find people with whom to build relationships with (i.e. decision makers in companies in which I am interested in doing business)
• Find “hidden” business opportunities
• Or … you fill in your own “what” questions ___________________________
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