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Terms like viral video, viral marketing, etc., have in many ways become cliché. Everyone talks about them, but no one really explains it. There is no “magic formula” to follow for content to go viral but there are strategic elements that are usually present. Here are just a few of these elements to consider.

Let’s analyze a couple of viral videos to see how these elements are addressed

Video #1 – Lost Generation

Click here to watch

Some have called this one of the most inspirational videos on YouTube while others have criticized it. Regardless of your view, it has clearly went viral and generated millions of views.

Video #2 – The Toshiba Space Chair Project

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Last Video, #3 – Will It Blend? – iPad

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Wrap Up:

Three distinct video types that each went viral but they all shared similar characteristics. However don’t forget, while viral videos have certain common characteristics, it needs a certain level of luck too!