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Work on your Brand. Define your values, Articulate your unique expertise and then begin to craft it into short concise branding statements that are easily communicated.

Take a look at ours below and let us know what you think!

Address questions like:

• What is your vision and purpose?
• What are your top goals for next year and over the next few years?

Analyze your expertise and those you want to exhibit it to:

• Make a list of your Core Strengths, Expertise, Accomplishments
• Perform a SWOT on yourself – meaning make a list of your Strengths, Weaknesses, Opportunities and Threats as they pertain to your expertise

Now, you need to blend the above two together.

• My expertise is …     _________  (ex: 20 years of selling in Country Club Row)
• Three adjectives to describe my skills:

___________________,  __________________, ___________________
(ex: well connected, satisfied customers, major sales)

• Using the above, in 10 words or less, describe your expertise (for example – Career Sales of more than $15 million in Technology Sales) _________________________________________
  _____________________________________________________________________________.

Branding never stops when it comes to relationship building.  As you build relationships, you’ll find numerous points to communicate your brand.  Here are a couple… think in terms of how to brand via invites, your responses to invites as well as through blog comments and more.