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Social Media as we like to say is literally a “conversation on steroids”.  Now that you understand where your audience is, the next step for you is to engage them.

In “Social Media 101”, by Chris Brogan, he offers his opinions on things to think about in the engagement process. Most importantly, you need to think from their (i.e. your audience’s) perspective:

• What’s in it for me?
• How does this impact me?
• Do I have to do something?
• What’s this going to cost me?

Think long and hard about these simple points.  In doing so, you will make it easy for your audience to engage you.  If you don’t, it will be just as easy for them to go somewhere else where someone is thinking about these points and addressing them for that particular audience.