Social Media Action: Finding Your Audience

June 30, 2010

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define your values

To help you figure out which sites to participate on, here are some suggested things to try and/or think about:

Ask your customers and prospects – “Where are you online”? This can range from asking them during the checkout process or through the use of comment cards or by sending out a very simple 3-4 questions survey.
Ask yourself:

“Do I sell directly to a consumer”? If so, Facebook and Twitter could be good places to participate.

“Do I sell to other businesses”? Then LinkedIn, Blogging and SlideShare might be sites to investigate further.
Determine where your competition already participates. Not sure? Then run a search on them across the various main social media sites. Check out how they interact and assess whether you should be interacting at that particular site too.
Go into Social Bookmarking – Digg, iMixx, delicious, etc and search key terms as they relate to your target audience. Read some of the articles. See if they offer some clues for where these targets “hang out”. You may end up learning about some new influential sites, like the daily deal coupon sites, which are offering a powerful direct response for certain audience types

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