March 5, 2010
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Social Media at its core is literally a “conversation on steroids”. These “conversations” can promote a business, impact business productivity and negatively shock a business too. Who’s already conversing online? Literally all the key parties to one’s business success – prospects, customers, employees, business partners, and most importantly competitors.
Since social media is about new ways of communication, and communication is the foundation for relationship building, do you know where to begin to properly launch a relationship-building campaign?
Step #1 – Start by clearly identifying your strategy – What is it that you expect to achieve? Direct selling is not something to shoot for. Focus more communicating with early to mid stage prospects.
Step #2 – Now clearly articulate your Brand
Work in your brand and most importantly, make sure it is concise. The key is for you to be able to articulate your value and your expertise “at a glance”. We literally have 3 seconds to “hook” someone’s interest, which is roughly a quick glance. Don’t believe me? Next time you are doing a search on Google, see how much time you give for each of the results that show up. My bet is that you quickly glance at them until you find one that “hooks” you and you click on it.
Step #3 – Maximize Your Profile – Spend time making sure that you’ve set up a Profile that will effectively communicate for you 24 hours/day 7/days a week. Download the free “Quick-Link” graphic from the CFOStrategist Blog to have a great overview on this process – www.CFOStrategist.com
Step #4 – Properly Participate – You want to communicate with prospects as well as with your growing group of connections. Be proactive in your searches. Identify companies you want to connect with. Identify the key people in those companies and look for “natural” ways to interact with them across LinkedIn and other social media platforms. As long as you add value to them and avoid “selling them”, your relationship building efforts will be more effective.
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