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The cornerstone for your success starts with ensuring your understanding of what successful networking really means. It is not the sleazy concept of dropping off a business card and then racing to someone else to repeat the process over and over again. That type of person merely wants you to hear about them. They could care less about spending time to get to know you. Pretty shallow, right? Why would you do business with someone who doesn’t care about you? If that is your idea of networking, don’t even bother with LinkedIn.
Networking is about building relationships and getting to know the other person and how you might be able to contribute to their success. Successful networkers build their own credibility through their actions, which in turn builds a comfort level with the other party. This increased level of comfort leads to a stronger relationship. So, would you rather have business dealings with someone who is shallow or someone you’ve developed a relationship with? Relationship building should be the focus of your perspective and participation in LinkedIn.