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The old cliché is that success is not based on what you know, but rather, who you know.  Understanding your online identity is critical to creating success, and LinkedIn is currently one of the more powerful tools that can help you. The challenge is how to learn the most effective ways to use LinkedIn without wasting time navigating the help functions, the online forums or Googling the gurus.

In typical day-to-day, face-to-face networking, when people are asked about their usage of LinkedIn, it seems that most people share the same experience.  They sign up for LinkedIn, gather some contacts, and search out people they may know from schools, prior employers, or from professional associations.  Once they’ve tapped that out, they are lost as to what to do next or how to realize any benefit from being on LinkedIn.