Linked In Social Networking Success Story (part 2)
February 13, 2009
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Yesterday we shared the first part of a very exciting LinkedIn Success Story. Here is part 2…
You have some exciting business opportunities you are working on. Can you share those in the context of how you’ve been able to leverage the power of LinkedIn?
As one of my main business objectives is to provide medical marketing coaching, I started developing a training program to help junior medical marketers excel in their careers. As I am a strong believer in the power of being surrounded by brilliant and highly skilled professionals, I decided to assemble an advisory board comprised of pharmaceutical sales and marketing experts. The role of this advisory board is to provide me with input and guidance throughout the development process of the training program. I decided to send a request for volunteers to join my advisory board via several LinkedIn groups with a focus on pharmaceutical marketing. As my business is in the start-up phase, I was not able to offer a salary or an honorarium for this role. Instead, I offered a free copy of the final product to those who would be ‘active participants’ in the ad board. I also promised that whoever would be actively involved in the project, that they would be acknowledged as a member of the advisory board on the final product.
I was expecting a handful of people to respond to my request, and I was going to be happy if I had 5 to 10 members as part of the advisory board. To my utter disbelief, over 70 highly skilled pharmaceutical professionals from around the world asked to join my advisory board. Their profiles were all so impressive.  It was so exciting to have so many talented people share the same passion as me and want to help me with this project.  I would have liked to include everybody that applied as part of the group but I felt it would be very difficult to manage, so I selected 25 members to be part of the Pharmaceutical Marketing Coach Advisory Board. From my investigation, I am confident that this is the first international pharmaceutical marketing training group comprised of individuals from various companies, including the client and the agency side. As the ad board was officially launched in January 2009, we are just starting to work on our project. We have an exciting journey ahead of us and I am thrilled to have the support and guidance from all those who are members of the advisory board!
What are 3 actionable tips you would suggest to help someone increase their success on LinkedIn?
For those using LinkedIn for business purposes, I would recommend that they join groups that are related to their industry, participate in the discussions (start discussions, respond to questions and don’t forget to share resources and tips that might be of value to your network even if they don’t generate direct business for you), and send personalized notes to people that you would like to get to know better. I have found that the LinkedIn members are generous in sharing their ideas and are accepting of multiple perspectives and opinions. There is so much to learn from one another, and LinkedIn makes it easy to do so.
About Nat Bourre
Nat Bourre is a pharmaceutical marketing consultant and coach and founder of the ‘Pharmaceutical Marketing Coach’
She can be found on the following social networks;
Feel free to send her a note or invite her to join your network.
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