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One of the beautiful things about Linkedin is the ability to note “what you are working on”.  If you take a look at various profiles, most people just ignore this function.  Through my limited research (of simply asking people why they do), it would appear the avoid it because a) they don’t understand the value of it, b) don’t know how to properly use it c) don’t really feel they have anything important to add and d) they really don’t spend anytime adjusting their profile at all. Thus a potentially major benefit is lost.

 

Let’s spend 30 seconds and get a better understanding of how this function could benefit us.  Whenever you update “what are you working on”, that update is passively broadcast to everyone in your network.  Thus it shows up on everyone’s Linkedin homepage without you having to send them an email, make a phone call or otherwise disturb them.  Since you want this function to remain a credible one for you, don’t abuse it.  If you note every time you go to the store to get a gallon of milk, your brand will suffer.  Therefore, update it for only for events of significance that add to your brand.  For instance, let people know about a new blog you set up or a new business deal you’ve landed or one you are pursuing.  Who knows, perhaps someone in your network can help you in pursuit of that deal.